SlashCAC Find my CAC leaks
Higher-intent audiences

Slash your CAC.Find buyers. Filter waste.

We pull high-intent buyer data, layer in hyper-specific buyers, and remove the bad people — so you can stop paying for purchase optimization and start buying cheap, qualified clicks.

Find my CAC leaks See how it works
60–80%Target CAC reduction
Clicks,not purchase-based bidding
The problem

Stop paying for the wrong people.

Most acquisition budgets leak to people who were never going to buy — poor-fit leads, funnel hackers and repeat no-shows. We find them, filter them, and put your spend behind your next customer.

Poor fit
Funnel hacker
Your next customer Buying intent Right fit Ready to talk
Repeat no-show
The thesis

Clean the audience.Then buy cheaper clicks.

Purchase-optimized campaigns pay the platform to hunt for buyers inside a broad, noisy audience — and you pay a premium for that search. When the audience is already pre-qualified, the hunting is done. Switch to click-based bidding, stop paying for the algorithm's guesswork, and every click lands on a likely buyer.

60–80% lower CAC — the target when the audience is clean and bidding moves to clicks. Target range. Results vary by account, offer and market.
The old wayPurchase-based
  • Broad, noisy audience
  • The platform searches for buyers
  • You pay a premium for that search
  • Bad-fit people still get served
The SlashCAC wayClick-based
  • Pull high-intent buyer data
  • Cross in hyper-specific buyers
  • Remove the bad people before you bid
  • Buy cheap clicks on likely buyers
Audience solutions

Start with the audience.Then stop the waste.

A focused acquisition strategy to attract higher-intent buyers and eliminate wasted spend — from targeting to creative to what happens after the click.

01

Find higher-intent buyers.

Build focused audiences around buying signals and customer fit.

In-market keywords
Product category interest
Competitor visitors
Lookalike customers
Qualified audienceHigher intent · Higher conversion
02

Filter the wrong fit.

Identify funnel hackers, poor-fit leads and repeat no-shows. Use qualification and exclusions to reduce waste.

Bot & fraudulent traffic
Low-fit demographics
Repeat no-shows
Competitor research
Qualify Exclude Follow up
The five levers

Five levers. One goal.

Lower the cost of winning a customer.

01Optimize the landing page Convert more of the traffic you already have. 02Reach higher-intent people Pull high-intent buyer data and cross in hyper-specific buyers. 03Filter wasted demand Remove the bad people before they touch your budget. 04Sharpen the offer Align positioning, value and market strategy. 05Improve the creative Test more angles. Build better-converting content.
How it works

Better audiences in.Wasted spend out.

Broad audiences High-intent buyer data + Hyper-specific buyers − The bad people Then buy cheap clicks on what's left
  1. 01Pull high-intent buyer dataWe start from data on people actively in-market for what you sell — not a broad interest audience.
  2. 02Cross in hyper-specific buyersWe layer in buyers who match your exact customer — by fit, need and timing — to sharpen the pool.
  3. 03Remove the bad people — then bid on clicksBots, poor fits, no-shows and funnel hackers come out. With a clean audience, click-based bidding replaces costly purchase optimization.
Get started

Where is your CAC leaking?

We'll show you how much of your spend goes to the wrong people — and what a clean, click-based audience could do to your CAC.

Find my CAC leaks See how it works